Here's how Firefly's technology can help automotive manufacturers meet the challenges of the 21st century.

Market Facts: 

• Includes automobiles and light trucks / commercial vehicles.
• Large number of different group sizes to cover many applications.
• Manufacturers are looking for ways to reduce vehicle weight.
• Diesel vehicles place very large instantaneous rate of discharge starting demands on batteries.
• Ever-increasing use of on-board electronics places a continuous low rate of discharge demand on batteries, leading to undercharging.
• Increasing environmental and strategic constraints on fossil fuels are giving rise to a gradual turn toward hybrid and alternative fuel vehicles.
• Imported vehicles and sports cars spend considerable time in transit / storage prior to use.

Firefly Value Propositions:

• Very good energy density characteristics.
• Technology can be configured to fit existing battery group sizes. 
• Superior cold temperature performance. 
• Highly resistant to sulfation during undercharge and storage situations. 
• Firefly offers a lower-cost option to exotic advanced-technology (nickel metal hydride and lithium ion) batteries in hybrid vehicle applications.

Original Equipment Market Annual Units (N. America):  16 million

Replacement Market Annual Units (N. America):  50 million