Whether it's a boat, motorcycle, snowmobile or RV, we need reliable batteries for all our leisure activities.  

Market Facts: 

• Marine / RV is a fast-growing market driven by increased leisure time of aging / retiring affluent “baby boom” generation.
• Most boat batteries are “dual-purpose” starting / cycling.
• Large RVs require separate deep-cycle batteries for overnight “hotel loads”.
• Powersports segment includes motorcycles, small all-terrain vehicles, snowmobiles, and personal watercraft, which all endure significant vibration.
• Growing popularity of “touring” bike category, which requires more cranking amps and reserve capacity.
• Limited space for the battery, so energy density is highly valued.
• Battery sulfation during off-season storage is a major issue.

Firefly Value Proposition:

• Continuous power through discharge process for deep cycle RV “hotel loads”.
• Excellent energy density due to graphite foam grids construction.
• Capability for fast recharge to full capacity.
• Highly resistant to sulfation during off-season storage. 
• Higher retention of capacity in cold temperature.
• Excellent resistance to vibration.

Marine / RV Original Equipment Market Annual Units (N. America):  75,000*

Marine / RV Replacement Market Annual Units (N. America):  8 million

*Most new boats and recreational vehicles are shipped without batteries installed.

Powersports Original Equipment Market Annual Units (N. America):  2.5 million

Powersports Replacement Market Annual Units (N. America):  6 million